Elgiganten / Sweden / 2024Creative Commerce · Digital & Tech
GamePay.
Electronics retailer Elgiganten let gamers pay for real products in store using items from their Steam inventories.
- Brand
- Elgiganten
- Agency
- Leo Stockholm
- Market
- Sweden
- Region
- Global
- Year
- 2024
The challenge
Gamers hold real value in in-game items but cashing it out is complicated and costly, and they prefer specialist gaming retailers.
The idea
Shoppers log in with Steam, choose inventory items and pay in real time without conversion fees. GamePay debuted at DreamHack 2024 in Stockholm and in selected stores, with Nordic expansion planned.
Case study source: Activation Ideas Source ↗
