eToro / United Arab Emirates / United Kingdom / Europe / 2026Film · Digital & Tech · Design & Packaging
Follow the Signals.
eToro introduced its refreshed brand identity with an AI-produced global launch film.
- Brand
- eToro
- Agency
- eToro in-house; Mimagie
- Market
- United Arab Emirates / United Kingdom / Europe
- Region
- Global
- Year
- 2026
The challenge
Launch a new visual identity while expressing the platform's shift toward a more intelligent investing experience.
The idea
The film features real eToro investors and makes the brand's square-bracket visual device emerge from elements in each scene.
Case study source: Ads of the World Source ↗
Credits
- Brand and in-house creative
- eToro
- Ideation and production
- Mimagie
- Head of creative
- Shay Chikotay
- Copywriter
- Ron Minnes
- Music and sound
- Astral
