Jumeirah / United Arab Emirates / Global / 2025Film · Digital & Tech
Marsa Al Arab: Beyond Definition.
Jumeirah launched its Marsa Al Arab hotel with a surreal film starring Tara Emad.
- Brand
- Jumeirah
- Agency
- AKQA; electriclime°
- Market
- United Arab Emirates / Global
- Region
- Global
- Year
- 2025
The challenge
Introduce the Dubai hotel to international travelers through an experience that expresses the brand's distinctive idea of luxury.
The idea
A traveler moves through dreamlike scenes inspired by the hotel's architecture and coastal setting, with each transition suggesting a new memory or discovery.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Jumeirah
- Creative agency
- AKQA
- Production
- electriclime°
- Director
- Pabz Alexander
- Featured talent
- Tara Emad
