Burger King Kuwait / Kuwait / Global / 2022Digital & Tech · Social · Experiential
Flame-Grilled Challenge Run.
Burger King Kuwait challenged Elden Ring players to finish the game using only fire attacks.
- Brand
- Burger King Kuwait
- Agency
- M+C Saatchi Abu Dhabi
- Market
- Kuwait / Global
- Region
- Global
- Year
- 2022
The challenge
Engage a gaming community that tends to resist intrusive brand advertising, after a character sparked comparisons with Burger King's mascot.
The idea
The brand made its flame-grilling proposition into a difficult in-game challenge and invited creators to stream their runs and players to take part.
Results
- 15.5 million impressions and 721,000 organic views, as reported in the Caples entry.
- More than 7,200 Twitch watch hours, as reported in the Caples entry.
Case study source: The Caples Awards Source ↗
Awards
- The Caples Awards 2023 — Bronze, Gaming (https://caples.org/2023-winners-results/?cat=Gaming&id=195)
Credits
- Brand
- Burger King Kuwait / Kout Food Group
- Creative agency
- M+C Saatchi Abu Dhabi
- Gaming partners
- GG Talent Group and Yalla Esports
