Duolingo / Japan/Tokyo / 2022Experiential · Digital & Tech · Social
Museum of Wonky English.
Duolingo celebrated mistranslations in a temporary Tokyo museum that encouraged people to learn through mistakes.
- Brand
- Duolingo
- Agency
- UltraSuperNew Tokyo
- Market
- Japan/Tokyo
- Region
- Global
- Year
- 2022
The challenge
Learners often fear mistakes when using foreign languages publicly.
The idea
A free Harajuku museum displayed 16 Japanese mistranslations and invited submissions, rewarding selected contributors with Super Duolingo.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Duolingo
- director
- Takeshi Kogahara
