Zalopay / Vietnam / 2024Film · Digital & Tech
Financial-habits campaign.
Talking objects expose old-fashioned money routines.
- Brand
- Zalopay
- Agency
- The Friday
- Market
- Vietnam
- Region
- Global
- Year
- 2024
The challenge
Reframe Zalopay as a broader financial-services platform.
The idea
Fingernails, slippers and walls become money commentators.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Zalopay
