Fastrack / India / 2022Film
Fastrack Quirks for Quirky Daters.
Fastrack connected a range of watches with playful stories about modern dating.
- Brand
- Fastrack
- Agency
- Lowe Lintas Bangalore
- Market
- India
- Region
- Global
- Year
- 2022
The challenge
Gen Z dating is diverse, open-minded and difficult to represent conventionally.
The idea
Two films dramatize modern dating's variety, connecting quirky relationship behaviors with watches whose date displays embody the product idea.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Fastrack
- director
- Akanksha Seda
- marketing
- Ajay Maurya
