New Zealand Defence Force / New Zealand / 2022Film
CODEWORDS.
The New Zealand Defence Force used personal stories to show the bonds formed through military service.
- Brand
- New Zealand Defence Force
- Market
- New Zealand
- Region
- Global
- Year
- 2022
The challenge
Show prospective recruits the sense of connection and shared experience found in the Navy, Army and Air Force.
The idea
Fifteen service stories were introduced through intriguing codewords across cinema, social and outdoor. Scanning or tapping a word opened the story behind it.
Case study source: StopPress Source ↗
Credits
- Brand
- New Zealand Defence Force
- directing
- The Glue Society
- digital
- Gladeye
- Production
- Revolver
- Director
- Pete Baker
- Media
- OMD
