Budweiser China / China / 2020Film · Social
Fanatically Enigmatic.
Budweiser introduced its ME3 fruit beer range to younger consumers in China.
- Brand
- Budweiser China
- Agency
- Serviceplan Beijing
- Market
- China
- Region
- Global
- Year
- 2020
The challenge
Reach younger Chinese consumers beyond traditional lager or fruit beer
The idea
Use enigmatic fruit-beer films and social content on TikTok and Weibo to launch Budweiser ME3
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Budweiser China
- director
- Gingzim Lo
