ASFAR / Al Hilal FC / Saudi Arabia / 2025Film · Social · Events & Sponsorship
Experience More.
ASFAR and Al Hilal players used a game of Baloot to introduce Saudi tourism destinations.
- Brand
- ASFAR / Al Hilal FC
- Agency
- Nurum
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Connect Saudi hospitality and tourism with a diverse audience through the football club's partnership.
The idea
Al Hilal footballers play Baloot and debate where to travel next in Saudi Arabia, using a familiar social ritual to showcase destinations and welcome visitors. The linked video shows the campaign's behind-the-scenes story.
Case study source: Campaign Middle East Source ↗
Credits
- Brand and partner
- ASFAR / Al Hilal FC
- Marketing and creative agency
- Nurum
- Production
- Sifr
- PR
- Memac Ogilvy
- Featured players
- Stefan Savić; Yassine Bounou; Aleksandar Mitrović
