IKEA / India / 2022Film · Retail & Shopper
Everyday situations. Everyday solutions.
IKEA showed Indian households using flexible storage for the pressures of daily life.
- Brand
- IKEA
- Agency
- Dentsu Impact
- Market
- India
- Region
- Global
- Year
- 2022
The challenge
Meet tight seasonal household budgets with flexible, multifunctional solutions.
The idea
Two films show organized study-workspaces and movable storage for Indian households facing exams, taxes, space, and budgets.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- IKEA
- production
- Black Picture Co.
- creative
- Anupama Ramaswamy
