My Choices Foundation / India / 2020Film
Chotu.
My Choices Foundation told the story of a child subjected to trafficking and forced labour.
- Brand
- My Choices Foundation
- Agency
- Dentsu Impact
- Market
- India
- Region
- Global
- Year
- 2020
The challenge
Expose child trafficking through a child's abuse and forced-labor story
The idea
Follow homeless child Chotu from abuse to forced labor, urging viewers to report trafficking and protect children
Case study source: Branding in Asia Source ↗
Credits
- Brand
- My Choices Foundation
- director
- Shashanka Chaturvedi
