Rare Beauty by Selena Gomez / Global / 2024Film
Every Side of You.
Rare Beauty’s global campaign celebrates individuality with and without makeup.
- Brand
- Rare Beauty by Selena Gomez
- Market
- Global
- Region
- Global
- Year
- 2024
The challenge
Move beauty communication beyond polished perfection.
The idea
Every side of a person, including imperfections, deserves celebration.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Rare Beauty by Selena Gomez
- CMO
- Katie Welch
- Director
- Sheila Johansson
