IDFC Mutual Fund / India / 2021Film
Do More With Your Money.
IDFC Mutual Fund encouraged Indians to think about putting idle money to work.
- Brand
- IDFC Mutual Fund
- Agency
- TBWA India
- Market
- India
- Region
- Global
- Year
- 2021
The challenge
Indian savers needed motivation to move money into investments
The idea
Ancient explorers search for idle money, urging Indians to choose growth-oriented mutual fund investments
Case study source: Branding in Asia Source ↗
Credits
- Brand
- IDFC Mutual Fund
- Director
- Sanju Ayappa
