De’Longhi / Global / 2021Film · OOH
Democratize Perfetto.
De’Longhi paired Brad Pitt’s everyday coffee ritual with a locally adapted global media campaign.
- Brand
- De’Longhi
- Market
- Global
- Region
- Global
- Year
- 2021
The challenge
De’Longhi wanted to strengthen its association with coffee enjoyment and quality across countries with different coffee cultures, moving beyond functional product messages.
The idea
Make a perfect coffee moment feel desirable and accessible. A film starring Brad Pitt anchored a global video campaign, while locally planned outdoor executions adapted the message to individual markets.
Case study source: House of Communication Source ↗
Awards
- Internationalist Awards for Innovation in Media 2023 — Gold (official winners list).
Credits
- Brand
- De’Longhi
- Creative agency
- M&C Saatchi Milano
- Media strategy and planning
- Mediaplus
- Media — South Africa, China and USA
- Wavemaker
- Media — Emirates/Dubai
- Fusion 5
- Brand ambassador
- Brad Pitt
- Director
- Damien Chazelle
- Director of photography
- Linus Sandgren
- Composer
- Justin Hurwitz
- Production
- Superprime
- Production
- Utopia
- Photographer
- Lachlan Bailey
