Nissan Middle East · Middle East · 2024Film · Social
Defy Ordinary.
Nissan's regional brand film pairs its vehicle range with the stories of people challenging boundaries across the Middle East.
- Brand
- Nissan Middle East
- Market
- Middle East
- Region
- MENA
- Year
- 2024
The challenge
Launch a brand campaign that expresses Nissan's Defy Ordinary platform through stories that resonate with regional audiences.
The idea
An Arabic and English film interweaves Nissan vehicles with stories of regional figures including aerospace engineer Mishaal Ashemimry, pilot Reem Al-Kuthairi and filmmaker Nayla Al Khaja. Companion films explore their journeys.
Case study source: Nissan Middle East Source ↗
Credits
- Brand
- Nissan Middle East
- Creative agency
- TBWA\RAAD · Nissan United
- Production
- Big Kahuna Films
- Director
- Omar Abbas
