Tiger Beer · Myanmar · 2025Experiential · Events & Sponsorship
Curfew Hostels.
Tiger Beer turns Yangon hostels into overnight football-viewing venues.
- Brand
- Tiger Beer
- Market
- Myanmar
- Region
- Global
- Year
- 2025
The challenge
The late-night timing of the Europa League final and Myanmar's curfew made it difficult for fans to watch together in conventional bars.
The idea
Tiger booked hostels where fans could arrive before curfew, watch the final in communal spaces and stay overnight. The accommodation itself became the brand's answer to a barrier to shared football viewing.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Tiger Beer Myanmar
- Production Company
- Z Productions
- Activation Agency
- Square Myanmar
- Creative Director
- Stephan Schwarz; Pedro Pedreira; Bruno Andrade
- Chief Creative Officer, Southeast Asia
- Ajay Vikram
- Senior Art Director
- Claudius Keng
