Red Rooster / Australia / 2024Digital & Tech · Film
crave_ware.
AI shirt detects hunger and orders chicken.
- Brand
- Red Rooster
- Agency
- whiteGREY
- Market
- Australia
- Region
- Global
- Year
- 2024
The challenge
Make craving-to-order frictionless.
The idea
Stomach-rumble detection triggers a custom order.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Red Rooster
- creative technology
- whiteGREY
- creative director
- Ashley Hughes
- creative director
- Jono Casley
- influencer
- Issac Eats-a-Lot
