KitKat · Australia · 2025Design & Packaging · OOH · PR Stunts
Commuter Camo.
KitKat made hoodies that matched public-transport seats to help commuters playfully disappear into their surroundings.
- Brand
- KitKat
- Agency
- VML Sydney
- Market
- Australia
- Region
- Global
- Year
- 2025
The challenge
The brand wanted to protect the commute as a personal break from unwanted small talk and everyday demands.
The idea
VML designed reversible hoodies patterned after seats in Sydney and Melbourne. A zip-up hood and an insulated KitKat pocket made the garment a physical expression of taking a break, with a red reverse for returning to the world.
Case study source: VML Source ↗
Awards
- Spikes Asia 2026OutdoorGrand Prix
Credits
- Brand
- KitKat
- Client
- Nestlé
- Creative collaborators
- Swag on the Beat
