Bonjorno / EgyptRetail & Shopper
Coffee Mix Mega Promotion.
Bonjorno ran a national draw where buyers of its coffee-mix sachets could win an apartment, speaking to young blue-collar workers' money worries.
- Brand
- Bonjorno
- Agency
- VML
- Market
- Egypt
- Region
- MENA
Results
- Sales up 71%
- Engagement up 78%
Case study source: VML Source ↗
