Chupps / India / 2025Film
Chupster biodegradable series.
Chupps turns biodegradability into a cinematic meditation on endings.
- Brand
- Chupps
- Agency
- INTO Creative
- Market
- India
- Region
- Global
- Year
- 2025
The challenge
Make footwear sustainability emotionally memorable rather than technical.
The idea
Four films use soil, earth, fire, and water to mirror a product's natural return.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Chupps
- Production
- Shoot At Sight
- Founder / Chief Creative Officer, INTO Creative
- Santosh Padhi
