Maybelline New York / Vietnam; Philippines; Indonesia; Malaysia; Thailand / 2023Digital & Tech
Chromaverse.
Maybelline turned Singles Day beauty shopping into an augmented-reality journey through virtual New York neighborhoods.
- Brand
- Maybelline New York
- Agency
- gotham NYC
- Market
- Vietnam; Philippines; Indonesia; Malaysia; Thailand
- Region
- Global
- Year
- 2023
The challenge
Engage young shoppers with interactive beauty discovery across Southeast Asia.
The idea
AR users explored virtual New York neighborhoods, unlocked product rewards and entered a gamified Singles Day shopping journey.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Maybelline New York
- production
- Lvly
- regional MD
- Melissa Chan
