ChatGPT · United States · 2026OOH
ChatGPT Billboard Campaign.
OpenAI extended ChatGPT’s presence across the Bay Area during the journey to and from the Big Game.
- Brand
- ChatGPT
- Agency
- OpenAI (in-house)
- Market
- United States
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Reach visiting fans throughout their travel around the event, from arrival at the airport to journeys near the stadium.
The idea
The media plan connected airport displays at San Francisco, San José and Oakland with roadside outdoor placements. OpenAI’s in-house creative team worked with media partners to carry the campaign across those locations.
Case study source: OAAA Source ↗
Awards
- Obie Awards 2026Technology OOHGold
Credits
- Brand
- ChatGPT
- Client / In-house creative
- OpenAI
- VP Global Creative
- Michael Tabtabai
- Head of Creative
- Zach Sunbenvoll
- Creative Directors
- Cat Doran · Mariano Cassisi
- Creative Director, Design
- Marian Chiao
- Design
- Kenny Kuh · Christina Chern
- Art Director
- Jason Gold
- Copywriter
- Phil Hadad
- Creative Directors, Photography
- Audrey Viola · Carla Tramullas
- Media
- PHD · Outdoor Media Group · Clear Channel Outdoor
