Thai Health Promotion Foundation / Thailand / 2023Film
Censor.
Thai Health used censored alcohol scenes to draw attention to the connection between drinking and breast cancer.
- Brand
- Thai Health Promotion Foundation
- Agency
- Monday Bangkok
- Market
- Thailand
- Region
- Global
- Year
- 2023
The challenge
Alcohol’s breast-cancer risk needed urgent public-health attention.
The idea
A 30-second film censors alcohol scenes to reveal the connection between drinking and breast cancer.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Thai Health Promotion Foundation
- director
- Suthon Petchsuwan
