Starbucks Philippines / Philippines / 2020Film
Carry the Merry Little by Little.
Starbucks Philippines reframed disrupted holiday plans around small moments of connection.
- Brand
- Starbucks Philippines
- Agency
- Propel Manila
- Market
- Philippines
- Region
- Global
- Year
- 2020
The challenge
Restore holiday joy during an unusual pandemic Christmas
The idea
Turn postponed 2020 plans into small optimistic moments that reconnect people during Christmas
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Starbucks Philippines
- director
- Luis Tabuena
