BAGS × Zahra Breast Cancer Association / Saudi Arabia / 2026Film
Carry Hope.
BAGS made a special-edition handbag the centre of a hopeful breast cancer awareness film.
- Brand
- BAGS × Zahra Breast Cancer Association
- Agency
- Essence Adverts
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
Create an emotionally engaging Saudi fashion film about breast cancer that avoids fear and familiar awareness-ad imagery.
The idea
Connect carrying a handbag with carrying hope. An intimate fashion story makes the HOPE bag part of the woman's confidence and solidarity, closing with the commitment that all proceeds from the bag go to Zahra Breast Cancer Association.
Case study source: Essence Adverts Source ↗
Credits
- Brand
- BAGS
- Charity partner
- Zahra Breast Cancer Association
- Creative agency
- Essence Adverts
- Film production
- Starcut Films
- Post production
- Essence network in-house post-production team
