Starbucks / Saudi Arabia / 2023Design & Packaging · Retail & Shopper · Social
Canvas of Pride.
Starbucks turned its cup into a canvas for National Day 2023, printing a Saudi artist's design chosen through a competition it ran with the Ministry of Culture.
- Brand
- Starbucks
- Agency
- Socialize
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
Starbucks wanted to mark National Day by giving Saudis a platform to express their own bond with the country, instead of speaking for them.
The idea
A design competition run with the Ministry of Culture picked Joud Yahya Al Sultan, whose design drew on Saudi heritage and landscapes and appeared on cups across the Kingdom through September. A film had her explain the artwork, selected stores became spaces for local artists in visual art, poetry, writing and music, and an Arabic poetry competition opened to supply a future National Day cup.
Case study source: Campaign Middle East Source ↗
