Volkswagen Middle East / United Arab Emirates / 2020Film · Social
The Journey.
Volkswagen Middle East shared candid stories from UAE entrepreneurs in a film and podcast series about the realities behind success.
- Brand
- Volkswagen Middle East
- Agency
- Socialize
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2020
The challenge
Make entrepreneurial success feel more relatable by acknowledging the setbacks and personal sacrifices often missing from polished online stories.
The idea
Socialize created documentary-style interviews with Dubai business owners, released through social teasers and films before extending their stories into a podcast produced with Amaeya Media.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Volkswagen Middle East
- Creative and social agency
- Socialize
- Podcast production
- Amaeya Media
- Director
- Ekta Saran
- Director of photography
- Robert Babekuhl
- Production
- Abstracts Studios
- Executive producer
- Ashwin Menon
- Senior copywriter
- Peter Mazloumian
- Senior account director
- Ailidh Smylie
- Senior account manager
- Rhia Samuel
