NIVEA x Amazon / Saudi Arabia / 2024Design & Packaging · Retail & Shopper · Social
Unboxing Skin.
NIVEA redesigned 530,000 Amazon delivery boxes in Saudi Arabia with skin-tone artwork and a 'My skin is my ___' prompt, plus a scannable discount code; Amazon's first box-branding partnership in the Kingdom.
- Brand
- NIVEA x Amazon
- Agency
- Saatchi & Saatchi
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
Results
- 530,000 Amazon boxes branded
- Reached more than half a million households
- NIVEA sales on Amazon reported as rising significantly (no figure given)
Case study source: Saatchi & Saatchi Source ↗
