Nissan / الإمارات / 2017حملات العلاقات العامة · الأفلام
Camelpower.
Nissan proposed a new unit for desert driving: Camelpower, a measure of off-road dune performance that horsepower doesn't capture.
- العلامة التجارية
- Nissan
- الوكالة
- TBWA\RAAD
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2017
التحدي
Horsepower says little about how a car copes with sand. Nissan wanted its SUVs judged on what matters in the Gulf desert.
الفكرة
With Nissan engineers and National Geographic, Nissan United Middle East and TBWA\RAAD defined Camelpower, modelled on the camel the way horsepower is modelled on the horse. The UAE's Emirates Authority for Standardization and Metrology backed it and planned to seek ISO accreditation. National Geographic Abu Dhabi produced a documentary.
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الجوائز
- Cannes Lions 2018Brand Experience & Activation Lionsبرونزية
- Cannes Lions 2017Media Lionsفضية
فريق العمل
- الوكالة الإبداعية
- TBWA\RAAD
- الإنتاج
- Stoked
- الإنتاج (documentary)
- National Geographic Abu Dhabi
- الرئيس التنفيذي للإبداع، TBWA\RAAD
- Walid Kanaan
- المدير الإبداعي التنفيذي، TBWA\RAAD
- Fouad Abdel Malak
- المدير الإبداعي، TBWA\RAAD
- Manuel Borde
- Creative Team, TBWA\RAAD
- Oswaldo Sa
- Creative Team, TBWA\RAAD
- Gabriel Gama
- Creative Team, TBWA\RAAD
- Guilherme Grossi
- Creative Team, TBWA\RAAD
- Alex Pineda
- Creative Team, TBWA\RAAD
- Clayton Needham
- Creative Team, TBWA\RAAD
- Claudio Campisto
- Creative Team, TBWA\RAAD
- Felipe Sona
- Accounts / Planning, TBWA\RAAD
- Saad Gharzeddinne
- Accounts / Planning, TBWA\RAAD
- Mathieu Khaled
- Accounts / Planning, TBWA\RAAD
- Ali Marashi
- Accounts / Planning, TBWA\RAAD
- Elliot Bastien
- Accounts / Planning, TBWA\RAAD
- Ben Schwartz
- الرسّام
- Wataru
- منتج الوكالة، TBWA\RAAD
- Rouba Asmar
- Lead Unit Engineer
- Joseph El Hachem
