Abu Dhabi Tourism Authority / الإماراتالأفلام
Be Still.
An 80-second international spot for Abu Dhabi set short, intimate shots of the emirate to a poem read by its director.
- العلامة التجارية
- Abu Dhabi Tourism Authority
- الوكالة
- TBWA\RAAD
- السوق
- الإمارات
- المنطقة
- الخليج
التحدي
Abu Dhabi Tourism Authority wanted to present the emirate to international travellers in a way that felt personal rather than like a brochure.
الفكرة
The teaser-style film moves through close, often hand-held shots of Yas Marina Circuit, the Corniche before dawn, the Jebel Hafeet mountains, time-lapse nightlife and a man watering a date palm near Liwa. The British director Hadi shot it and narrated his own poem, 'Be Still', over ambient music. It ends on 'Abu Dhabi – Travellers Welcome'.
مصدر دراسة الحالة: The National المصدر ↖
الجوائز
- Cannes Lions 2010Film Craft Lionsبرونزية
فريق العمل
- الوكالة الإبداعية
- TBWA\RAAD
- المخرج
- Hadi
- المدير العام، TBWA\RAAD
- Nick McElwee
- المدير الإبداعي التنفيذي، TBWA\RAAD
- Martin Lever
- Chairman and Chief Executive, TBWA\RAAD
- Ramzi Raad
- مدير التسويق، Abu Dhabi Tourism Authority
- Claire Micheletti
