Burger King / Belgium / 2024PR Stunts · Events & Sponsorship
Burger to King.
Burger King Belgium hijacked football video game commentary, rewarding gamers who scored goals passed from a player named Burger to one named King.
- Brand
- Burger King
- Market
- Belgium
- Region
- Global
- Year
- 2024
The idea
Gamers built squads with real players surnamed Burger, Berger or King so the in-game commentator would call out the brand's name during play. Anyone who scored a Burger-to-King goal and posted the clip with #BurgerToKing received a free Whopper coupon. Six football streamers on TikTok and Twitch kicked it off.
Case study source: Activation Ideas Source ↗
