Supercell / China / 2021Film
Brawl Stars: Chinese New Year.
Brawl Stars turned a family gaming rivalry into a Chinese New Year film.
- Brand
- Supercell
- Agency
- Mother Shanghai
- Market
- China
- Region
- Global
- Year
- 2021
The challenge
Lunar New Year advertising needed a less traditional thriller
The idea
A young man searches China's shadowy streets for a mysterious Brawl Stars player during Spring Festival
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Supercell
- Director
- Diao Yinan
