Bank Al Etihad / JordanDesign & Packaging
Blind Faith.
A set of 30 bracelets acting as a tactile Ramadan calendar for blind Muslims, using moon-phase textures and Braille fasting times.
- Brand
- Bank Al Etihad
- Agency
- VML
- Market
- Jordan
- Region
- MENA
Results
- 75% of users could perceive the moon for the first time
- 80% felt more independent during Ramadan
Case study source: VML Source ↗
