Swiggy / Kolkata, India / 2022Experiential · Social
Bhog Elo Ghorey.
Swiggy brought Durga Puja festival food to older Kolkata residents unable to attend in person.
- Brand
- Swiggy
- Agency
- Havas Content Team
- Market
- Kolkata, India
- Region
- Global
- Year
- 2022
The challenge
Elderly Kolkata residents could not attend pandals or share festival food.
The idea
Swiggy hand-delivered bhog from Durga Puja pandals so seniors could participate from home with dignity.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Swiggy
- brand_lead
- Ashish Lingamneni
- agency_lead
- Uday Mohan
