K-Green Foundation / South Korea / 2022Experiential · Promo · Social
Seanack.
The K-Green Foundation turned beach cleanups into a chance to exchange collected litter for snacks.
- Brand
- K-Green Foundation
- Agency
- Cheil Worldwide
- Market
- South Korea
- Region
- Global
- Year
- 2022
The challenge
South Korea's reopening beaches risked increasing coastal waste and apathy.
The idea
Beachgoers borrow tools, collect litter, exchange its weight for sea-animal snacks, and compete through social media.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- K-Green Foundation
- partner
- Korea Tourism Organization
- partner
- Lotte Department Store
