Samsung / UAECreative Commerce · Digital & Tech
Fold Experience.
Samsung let iPhone owners in the UAE sync two iPhones side by side to try a Galaxy Z Fold-style screen for themselves.
- Brand
- Samsung
- Agency
- Cheil Worldwide
- Market
- UAE
- Region
- GCC
The challenge
iPhone users were curious about foldables, but online demos could not convey the big-screen experience.
The idea
Building on the fact that many UAE residents carry two phones, a web experience linked two iPhones over a low-latency connection. Their screens merged into one unfolded Galaxy display.
Case study source: Activation Ideas Source ↗
