noon Food / UAE / 2026Social · Experiential · Promo
FINALLY.
noon Food told back-to-school from the parents' side: the quiet relief of the first morning the kids are back in class.
- Brand
- noon Food
- Agency
- noon Food (in-house)
- Market
- UAE
- Region
- GCC
- Year
- 2026
The challenge
Back-to-school marketing talks to children and shopping lists. noon Food saw a more honest moment in the parents who finally get their time back.
The idea
The in-house team ran humorous social content, six mom-influencer videos and PR, and handed out free coffee at UAE school drop-offs on the first day back. In-app, a Back-to-School Sale from 28 August to 6 September turned the moment into orders, with early access for noon One members.
Case study source: Campaign Middle East Source ↗
Credits
- Creative agency
- noon Food
