Museum of Old and New Art / Australia / 2022Film
Best of Our Worst Reviews.
Museum's worst reviews become promotion
- Brand
- Museum of Old and New Art
- Agency
- Finch
- Market
- Australia
- Region
- Global
- Year
- 2022
The challenge
Turn hostile visitor reviews into entertaining reasons to visit Mona.
The idea
Finch stages cinematic shorts from more than 400 one-star reviews, matching hostile comments with unsatisfied visitor characters.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Museum of Old and New Art
- director
- Alexander Roberts
- producer
- Corey Esse
