Lupin's Lupisafe / India / 2020Film · Social
Be Safe With Lupisafe.
Lupin promoted its Lupisafe wipes with short films timed around the Indian Premier League.
- Brand
- Lupin's Lupisafe
- Agency
- Contract Advertising
- Market
- India
- Region
- Global
- Year
- 2020
The challenge
Communicate the wipes’ ten-second germ-kill claim through brief, memorable film.
The idea
Four ten-second films used IPL visibility to explain germ-kill wipes across television and social media
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Lupin's Lupisafe
- Head of OTC Business
- Anil Kaushal
