Balad Beast Aftermovie.
MDLBEAST's own recap film of Balad Beast, its two-day music festival in Al-Balad, Jeddah's historic district.
- Brand
- MDLBEAST
- Agency
- MDLBEAST
- Market
- Saudi Arabia
- Region
- Saudi Arabia
The challenge
Balad Beast takes over the streets of Al-Balad, which MDLBEAST describes as 'Jeddah's historical district and a UNESCO World Heritage Site'; the first edition ran on 9 and 10 December 2022. The aftermovie was the festival's recap.
The idea
The film, on MDLBEAST's YouTube channel, shows performances, the festival's mix of local and global music and the venue, 'with stunning aerial shots, intimate crowd moments, and artist interactions', and 'emphasizes the festival’s local roots, paying tribute to Saudi talent' (MUSE entry). MUSE's entry describes the film as capturing the inaugural event; the festival returned in January 2024 and January 2025.
Case study source: MUSE Creative Awards Source ↗
Awards
- MUSE Creative Awards 2025Video - Live ExperiencesPlatinum
Credits
- In-house team
- MDLBEAST

