FIFA Club World Cup / Saudi Arabia / 2023Film · Events & Sponsorship
FIFA Club World Cup Saudi Arabia 2023.
A hero film for the FIFA Club World Cup in Jeddah in December 2023, built on the rituals fans and players share and made to drive awareness and ticket sales.
- Brand
- FIFA Club World Cup
- Agency
- Purple Brain
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
The tournament brought seven clubs to Jeddah from 12 to 22 December 2023 (FIFA), and the film was to be 'the centerpiece of a marketing campaign aimed at raising awareness and generating ticket sales' (MUSE entry).
The idea
Directed by Keane Pearce Shaw and produced by Purple Brain for the communications firm FGS Global, the film 'captures the global passion for football, with Jeddah as its vibrant hub', mirroring fan and player rituals to show Saudi enthusiasm and the devotion football lovers share (MUSE entry).
Case study source: Purple Brain Source ↗
Awards
- MUSE Creative Awards 2025Video - SportsPlatinum
Credits
- Production
- Purple Brain
- Client
- FGS Global
- Director
- Keane Pearce Shaw
- Executive producer
- Otbah Rayess
- Director of photography
- Pieter Mattheus Snyman
