Unichem & Life Pharmacy x Uber Eats / New Zealand / 2025Creative Commerce · Digital & Tech
Awkboards.
Pharmacy chains Unichem and Life Pharmacy put embarrassing products on Uber Eats and used live digital billboards to flag each 'awkward' order.
- Brand
- Unichem & Life Pharmacy x Uber Eats
- Agency
- FCB New Zealand
- Market
- New Zealand
- Region
- Global
- Year
- 2025
The challenge
Shoppers avoid buying sensitive items like laxatives or condoms in person.
The idea
More than 600 awkward products became available for delivery. Real-time purchase data triggered digital billboards on the Lumo network along delivery routes, announcing that someone had just avoided an awkward trip.
Results
- Awkward-item sales via Uber Eats up 82%
- Total Uber Eats sales up 28.5%
- 26% of buyers were new to the pharmacies' Uber Eats offer
Case study source: Activation Ideas Source ↗
