WorkSafe / New Zealand / 2020Film · OOH · Social
Inner Meerkat.
WorkSafe New Zealand used a meerkat to encourage people to look out for workplace hazards.
- Brand
- WorkSafe
- Agency
- FCB New Zealand
- Market
- New Zealand
- Region
- Global
- Year
- 2020
The challenge
Make New Zealanders more proactive about workplace safety
The idea
A meerkat metaphor urges workers to spot danger, intervene, and protect colleagues beyond written rules
Case study source: Branding in Asia Source ↗
Credits
- Brand
- WorkSafe
- Director
- Mark Albiston
