Prudential Singapore / Singapore / 2020Film · Social · OOH
Protection That's Built to Grow.
Prudential used animation and music to explain flexible protection for families.
- Brand
- Prudential Singapore
- Agency
- VaynerMedia APAC
- Market
- Singapore
- Region
- Global
- Year
- 2020
The challenge
Make critical-illness protection feel personal and relevant
The idea
Animated music video uses selectable Lego-like blocks to build personalized protection for family needs
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Prudential Singapore
- Creative Director
- JY Lay
