CoorDown / International / 2024Film
Assume That I Can.
International Down syndrome campaign reframes assumptions.
- Brand
- CoorDown
- Agency
- SMALL New York
- Market
- International
- Region
- Global
- Year
- 2024
The challenge
Counter assumptions limiting people with Down syndrome.
The idea
Madison Tevlin turns assumed incapacity into capability.
Case study source: Branding in Asia Source ↗
Awards
- Clio Awards 2025Clio Awards / Social Media / User Generated ContentBronze
- Clio Awards 2025Clio Awards / Social Media / Social VideoBronze
- Clio Awards 2025Clio Awards / Film / 61 Seconds to Five MinutesGrand Clio
- Clio Awards 2025Clio Awards / Film Craft / DirectionSilver
- Clio Awards 2025Clio Awards / Film Craft / CastingGold
- Cresta Awards 2024Moving Image – Viral Video (any length)Grand Prix
- Cresta Awards 2024Social Impact – Single entryGrand Prix
- Cannes Lions 2024Social & Influencer – A07 NOT-FOR-PROFIT / CHARITY / GOVERNMENTSilver
- Cannes Lions 2024Film Craft – A01 DIRECTIONBronze
- Cannes Lions 2024Health & Wellness – B03 FUNDRAISING & ADVOCACY / Film: Cinema, TV and Digital Film ContentSilver
- Cannes Lions 2024Social & Influencer – D04 CO-CREATION & USER GENERATED CONTENTGold
- Cannes Lions 2024Health & Wellness – B03 FUNDRAISING & ADVOCACY / Social & InfluencerSilver
- Cannes Lions 2024Film – B07 NOT-FOR-PROFIT / CHARITY / GOVERNMENTBronze
- Cannes Lions 2024Social & Influencer – D02 SOCIAL FILMSilver
- ADC Europe 2024 Silver — Film & Audio for non-profit / public service / NGO (organizer entry ADCE24_FA008S)
Credits
- Brand
- CoorDown
- production
- Indiana Production
- director
- Rich Lee
- DP
- Christopher Probst
- protagonist
- Madison Tevlin
