Our Singapore Army / Singapore / 2023Film
Anything but regular.
Singapore Army recruitment presents military careers beyond familiar stereotypes.
- Brand
- Our Singapore Army
- Market
- Singapore
- Region
- Global
- Year
- 2023
The challenge
Challenge assumptions that military careers are rigid and predictable.
The idea
Real personnel, led by a female officer, show adventure development and diverse career opportunities beyond conventional army stereotypes.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Our Singapore Army
- CHRO
- COL Wong Pui Chuan
- ECD
- Benson Toh
