Always Proud. Always for the Nation.
Optical Club sat out the National Day discount race with a comedy film in which an agency pitches ever bigger ideas to a client who says the brand's everyday prices are enough.
- Brand
- Optical Club
- Agency
- Freedom
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
National Day has become one of the busiest discount periods of the year, with brands outbidding each other on promotions. Optical Club already sells at low prices all year and did not want to add another deal.
The idea
Freedom made the standing offer the message. The hero film shows two agency staff pitching a drone show, an orchestra and a human cannonball to a deadpan client who turns each one down because nothing extra is needed. Teasers presented the absurd ideas as if they were real, followed by cutdowns, employee-made episodes and bloopers, led by TikTok and Instagram.
Case study source: Campaign Middle East Source ↗
