Jumeirah Al Naseem / United Arab Emirates / 2026Film
Jumeirah Al Naseem: Serenity, Celebration, Forever and Friendship.
Jumeirah Al Naseem introduced a character-led positioning through four short films set at the Dubai resort.
- Brand
- Jumeirah Al Naseem
- Agency
- Freedom
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Show the resort as a social destination whose personality is shaped by its guests and surroundings.
The idea
Four stories—Serenity, Celebration, Forever and Friendship—follow chance encounters and personal moments across the hotel, treating the property as a character in each film.
Case study source: adobo Magazine Source ↗
Credits
- Brand
- Jumeirah Al Naseem
- Creative agency
- Freedom
- Production
- electriclime°
- Director
- Jessie Zinn
