Jotun / United Arab Emirates / 2025Film
Jotashield Nuovo.
Jotun's exterior-paint film transforms a subdued street into a more colourful neighbourhood.
- Brand
- Jotun
- Agency
- VML
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Show the visual impact of Jotashield Nuovo on exterior spaces.
The idea
A once uniform streetscape changes through colour, giving each building and the wider neighbourhood a distinct personality.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Jotun
- Creative agency
- VML
- Production
- WHAT IF Creative Studio
- Director
- Ahmed Adil Noor
- VFX
- Velvet Screen
